Success Stories (U24: D1)
Learning Objective 1 (U24): Understand the products that are produced within and across media industries D1 (U24) I have decided to look at brand of Apple. A company that started with the Apple Macintosh computers and now supply 216.76 million phones around the world. The company is worth £767 billion or $1 trillion dollars and with the launch of new products such as a online streaming service like Netflix called Showtime this is only going to increase with it already being labelled the world’s most valuable brand. In 2018 their brand value grew by 16 percent to $214.5bn in a year. This is the first time any company has ever made over $200bn in twelve months. Apple was originally started by Steve Jobs, Steve Wazniak and Ronald Wayne, the company grew at an alarming rate. The first time they diversified from the Macintosh computers was they released the iPod. It was a small portable device that allowed you to carry thousands of songs around with you at all times and from the cultu...
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