Job Roles (U24: P4, M2, D2)
Learning Objective: Understand the behaviours, skills and attributes necessary within the advertising industry.
P4 (U24)
Brand strategist –
D2 (U24) Explain the importance of etiquette when working on media production
P4 (U24)
Brand strategist –
A Brand strategist is likely to work under the Brand Manager or
marketing team to ensure a brand message that is consistent. The Brand
strategist always tries to find different ways of enhancing the branding of a
product or service. They also analysis the current market data and trends to
enable them to create an accurate marketing plan. Various skills are required
to be able to complete this job role effectively such as, excellent communication
skills (both written and verbal) and the ability to conduct data by researching
current marketing trends.
When looking at a brand strategist there are many different skills
that are needed which are both personal and professional skills when completing
and doing the job and role of the brand strategist. A brand strategist will
need to have high levels of organization skills, team work skills, they will
need to patient and as well as hard working.
They reason a brand stagiest will need to have high levels of
organization skills as it they would be trying to represent the brand in the
same way on a different number of sides and platforms, a brand strategist will
need to know what the company are posting and where to make sure the message is
consistent throughout the campaign.
A brand stagiest will also need to have high levels of team work
skills as they will be working with different teams and departments throughout
creating there brand to make sure that again their message will be consistent
throughout their company and there marketing. With poor team work skills it
will mean that the different departments may not work well together leading to
breakdown and communications and the brand its self.
In terms of personal skills, a brand strategist will need to be
patient at times. This is because not all the time the brand concept and idea
may not always work as they need to trust their superiors and preserve through.
On top of this they would also need to be collecting marketing data which can
often be time consuming but must be done.
Another skill they would need to be would be to be hardworking, in
every job it’s a nescercity that you will have to be hard working however it is
especially when being a brand strategist as it would mean you would be working
hard for long periods of time with a lot of work to do.
A brand strategist would need to have passion as a skill in their
work to make sure that they are enthusiastic about it and they continue their
work even though it didn’t work out or they would have to restart it. Passion
is also a very important part of being creative as they would be able to be
more willing to take risks and want to do well with their work.
The final professional skill a Brand Strategist will need is
creativity. This is because they need to think of different strategies to
promote the product or service they are using to grow their brand. By being
using different creative techniques it is more likely that the target audience
will be attracted to the product or service being promoted
By having all 6 of these skills it will really help a brand
strategist really excel in their career development with in the media industry
and will help them to progress up the working ladder.
Worked with Teo Unger and William Glazer
M2 (U24)
A brand strategist will need to have a clear set of clear skills,
personality attributes as well personal behaviors. A Brand strategist is likely
to work under the Brand Manager or marketing team to ensure a brand message
that is consistent. The brand strategist always tries to find different ways of
enhancing the branding of a product or service. While trying to help a brand be
seen by the most amount of people in the most effective way, they also have to
deal with issues such as budgets, people working on different projects and a
timeline.
One key attribute a brand strategist will need is that they will
need to be creative in the way they think and present the brand they are
working for always thinking of new ways in which they can present the brand and
showcase it. For a brand strategist to progress up the career ladder they will
need to make sure they are always coming up with new ideas and looking for
different ways to present there brand but at the same time they will need to
make sure they are presenting the brand in the correct format and way in which
the brand owners want it to be.
As we can see from this link above, to be a successful brand strategist
you will need to be able to be creative but at the same time you will need to
make sure that your creatively will help fit into the whole vision for the
brand
They will also need to have high levels of organization skills as
they will be working on many factors of the project at once and with different
people and departments. They would be
potentially be working on several mini projects for just one single brand such
as photoshoots videos production and interactive media. Not only is
organization key, but being able to prioritise is another key skills.
While they are working on many small projects for one brand, they
will need to be organised to be as cost effective as possible. One of the tools
they could possibly use would be the Gantt chart to keep the timeline in
chronological order. By completing jobs to high standard on time and under
budget will mean that they will gain a good reputation in the industry allowing
them to work on bigger projects.
Being a strong communicator for this role is important as a brad
strategist will have to work alongside other departments and ensure that
professional relationships are built and maintained.
These skills will aid career development as it shows that the
brand strategist is able to take on a large amount of responsibility and
therefore promote to a higher level such as a leading brand strategist or even
director overseeing an entire project.
As we can see from this Job role advertisement, we see that for a
more senior brand strategist earning 40 – 60 K a year, it clearly states that
you will need to have successful experience in planning in a certain strategy,
which are all key factors in being organised. The job role also states you need
to be creative and while it’s good to have that side to a brand strategist you
need to be organised to when you and how much you can be creative.
Another key attribute that they will need is to make sure that
they are a good communicator as will have to be working with different people
and give them a clear and coherent set of instructions that cannot mis
interpreted for anything else. This is a key skill as they might be managing several
different people and they’re not to supervise at all times. They might need to
leave others in charge of smaller projects and if they are done wrong it could
mess up in entire project.
Being passionate about the advertisement industry and the particular
brand is also another key skill that will need to have to help progress up the
ladder and succeeded and the role of the brand strategist.
This skill helps with career progression as when you meet people
higher in the industry being able to communicate your thoughts and
understanding will help impress. If you go for an interview being able to
clearly talk about past achievements and things you could offer in a role will
help impress a potential employer.
D2 (U24) Explain the importance of etiquette when working on media production
It is very important to be polite when being and working as a
brand strategist, as in this job role you would need to be working with many
other roles around you and getting on there good side is key as it would allow
you to have room for error and allow people to help to understand your point of view and the strategy that you
are trying to get across to your colleges.
Having etiquette and manners when performing the role of a band
strategist is so key to performing well in this role, a brand strategist will
need to work well with the different departments such as the art team, the
sales team as well as the advertisement team. Having good manners, it will that
it will allow for better communication and work between the staff. This will
mean that messages can be easily communicated and that the work can get done
more efficiently.
Brand strategist will also look at how they show etiquette and
interact with people they report to , they will need to make sure they change
the way interreact when they are communicating with them. For example, when
talking to people they report to like creative directors, CEOs and clients.
When they are communicating with these people, they will need to make sure that
they are a lot more flexible with there ideas as they essential need to listen
to the at the end of the day. They will also need to make sure that they listen
become a lot less assertive when they are talking to likes of there CEOs as
they are superior to them. This allows taks sot be completed efficiently and
effectively. If the brand strategist builds strong professional relationships
with those working under and above them, they have the chance to progress
further as people would be more keen to work with them.
Another part of this would be to make sure that there is a good
working environment at all times within the work office. They would need to
make sure that the whole team that is working on the brand and selling and
marketing the brand has a good working environment that will allow them to work
well together at all times. If this were to breakdown and there were to be a
bad working environment this could spell bad tempers and in turn argument
between colleges and if the whole team isn’t moving in the same direction for the
brand it could mean that the brand strategy wont fair well at all. Maintaining
a positive and productive working environment is key to any job role, but
especially for a brand strategist as they want their vision to come alive
through working with other departments.
As well as this another aspect of etiquette that a brand
strategist will need to look at would be would be looking a would be the fact
they would need to make sure that they are good at giving instructing and speak
and communicate in a very clear manner as this would ensure that the
instruction will be clearly understood by the people recving the instructions
such as the art team and marketing team.
For example, the brand strategist decides they wasn’t the colour of the brand
to be red they will need to communicate that with the art and design team to
make sure that this message gets across.
A brand strategist would usually working in a big team, therefore
it would be a necessity to delegate tasks out to individual yet appropriate
people. This would require the brand strategist to fairly distribute
responsibilities amongst the team. Doing this would allow other professionals
to thrive and maybe even rise up within the industry.
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